Fascination Mercedes
the future on the road
Over 200 meters long, 40 meters high, more than ten million pixels: these are the dimensions of the stage, where Mercedes-Benz vehicles at the international automobile exhibition 2013 in Germany celebrate their performances. A superlative show, without equal. Within 15 minutes, 17 vehicles appear on the stage and transform the entire hall in different worlds, fascinating more than one million visitors.
Client Daimler AG
Agency Atelier Markgraph GmbH
Studio Barbecue Medien Design GmbH
Concept Martin Pesch
Creative Producer Henry Hilge
Assistant Producer Chris Gerster
Show Director Mark Gläser
Visual Director Rüdiger Chmielus
Media Artist Eno Henze
Music Michael Kadelbach, Parviz Mir-Ali
Software Developer Sebastian Neitsch, Thomas Eichhorn
Photo Kristof Lemp