IWC PRESS ANNOUNCEMENT
WATCHES & WONDERS 2021 SHANGHAI
The virtual production set for IWC’s press announcement at the W&W in Shanghai 2021 was inspired by the origins of the presented Big Pilot watch collection. The desert hanger setting transports the natural feeling of adrenaline and adventure and created the perfect setting for the watches presented by IWC CEO Chris Grainger-Herr.
Client IWC Schaffhausen
Agency Markenfilm Schweiz
Media Production Curious Company GmbH
Director Henry Hilge
DoP Marko Massinger