Mercedes-Benz
GENEVA INTERNATIONAL MOTOR SHOW 2013
Where does the real word end, where does the virtual begin? At the site of Mercedes-Benz at the Geneva International Motor Show, the huge LED panels are framed in a silver architecture, where the entire product portfolio is presented. From time to time the LED turns silver and imitates the architecture. An intelligent ensemble playing between light, sound and media merges the real and the virtual world.
Client Daimler AG
Agency Atelier Markgraph GmbH
Production PIXOMONDO GmbH
Creative Producer Henry Hilge
Executive Producer Pixomondo Oliver Kaehler
Producer Pixomondo Conny Graumann
Art Director Pixomondo Mario Tran-Phuc
Animation Pixomondo Stefanie Frenzel
Music Marco Lehmann
Photo Andreas Keller