Mercedes-Benz
Auto China 2013
The Concept GLA Class is the star in the media staging that has been developed for Mercedes-Benz exhibition at the Auto China 2013.
The appearance of the showcar is colourful and highlighted with tricking athletes, performing against the law of gravity. The power and freshness in the athletes movement is also found in the SUVs character, celebrating its world premiere in Beijing.
Client Daimler AG
Agency Atelier Markgraph GmbH
Film Production RAID Films GmbH
Post Production PIXOMONDO GmbH
Creative Producer Henry Hilge
Executive Producer Oliver Kaehler
Producer Conny Graumann
Art Director Mario Tran-Phuc
Director Ben Gabel
Grading Katharina Steinmeyer
Animation Stefanie Frenzel
Music Marco Lehmann
Photo Andreas Keller