mercedes-benz
B a friend
The new B-Class, presented at the IAA 2011 Frankfurt/Germany, aimes a young, future orientated buyergroup. At the exhibit, visitors get informations about the advantages of the B-Class within an interactive comic. Through a physically movable transparent monitor, the visitors navigates through the chapters. A monitor attached on the exhibit invites to interact with virtual objects, snapshots can be taken and uploaded to a facebook account.
Client Daimler AG
Agency Atelier Markgraph GmbH
Software wirmachenbunt GbR
Hardware Expotec GmbH
Concept Henry Hilge, Julia Fuchs
Project Manager Ralf Schnürer
Software Developer Chris Engler
Photo Kristof Lemp