BRAND NEW
US FALL TOUR 2017
Along with the release of their new studio album "Science Fiction" the rock band Brand New went on a US tour in September 2017 with a completely redesigned stage setup: Two LED screens bracketed the band to create stunning 3D dimensional visual effects.
Moment Factory was commissioned to create content concepts for four songs performed during the performance:
"Lit me up" opens the show with a mystic night forest, amplifying the eerie feeling of the song. "137", is a collage of slow motion footage, landscape and anamorphic liquids to portraits the band's very own musical style visually. "Sowing seasons" doesn't not only mark the show's highlight for the fans, but also visually, where a red light sculpture in a desert comes alive. The closing number "137" is an assemblage of beautiful landscapes, in a very own geometric compositions.
The first show took place at the High&Low festival in San Bernadino, California, September 9th.
Client Brand New
Production Moment Factory
Multimedia Director Henry Hilge
Producer Andy Merkin
Creative Director Jesse Lee Scout